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Wedding Report 2018

Rob Reaks , March 15, 2019

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Months ● The most popular wedding season
is Summer (44%), followed by
Autumn (26%), and Spring (22%).
This represents a change from last
year, where Spring was more
popular than Autumn
● The most popular wedding months
are August (17%), September
(16%), and July (15%). The least
popular months for weddings is
January (2%)

Days of Week ● The most popular day of the week
for weddings is Saturday (56%)
● Almost half of couples had
Non-Saturday weddings (44%)
● For alternative wedding weekdays,
Fridays are popular with 18% of
weddings, as well as Sundays
which represent 9% of weddings

Time to Plan ● The most popular time for wedding
planning are after work and
evenings (63%)
● Couples also spend time planning
their wedding during the daytime
on Saturday (40%) and Sunday

Wedding Fairs
● Most couples report attending a
wedding fair near where they live
● 40% have attended wedding fairs
at their chosen venue

Enquiries Sent ● Couples send an average of 5.7
enquiries before booking a venue
● The majority of couples sent 12 or
fewer enquiries to venues
● Venues reply to an average of
94.7% of enquiries

Venue Types ● Country/Manor Houses (28%),
Places of Worship (17%) and Barns
(16%) are the most popular
wedding venue types
● Boats, Conference Centres and
Warehouses are the least
commonly used wedding venue

Costs by Type ● Couples report spending the
highest venue hire cost at Stately
Homes (£7,353) and
Country/Manor Houses (£7,188)
● Couples report spending the least
on venue hire at Town Hall /
Registry offices and Sporting
Venue or Stadiums


Seasonality ● All wedding venue types, with the
exception of Conference Centres,
are most popular in the Summer
● Warehouses/Factories and
Pub/Restaurants are more popular
in the Winter compared to other
venue types

Catering ● The majority of couples choose
wedding venues that provide
in-house catering (69%)
● Average venue hire cost varies
according to the venue’s ability to
provide catering ○ Hotel/Venue with in-house
catering: £6,665
○ Dry-hire venue (no catering
in-house): £4,110
○ Marquee on private land:

Pricing Strategy ● The largest proportion of couples
paid for their venues with a Per
Head Price, which included food &
drink (42%)
Average amount spent on venue
hire, according to venue pricing ○ Per Head: £6,758 ○ Package: £6,298 ○ Fixed Hire Cost: £4,727

Bar Services ● Couples report the most popular
type of bar to be a paid bar (65%),
followed by pre-selected drinks
provided by the venue (57%)
● Couples are least likely to provide
drinks themselves, with or without
corkage fee

Photography ● The average amount spent on
wedding photography = £1,213
● Most couples book a full-time
professional photographer (77%)
● Almost half of couples book a
photography package with photos on
a USB stick (48%)

Bridalwear ● The average amount spent on
bridalwear & accessories = £1,537
● Most couples purchase their
wedding dress from a specialist
wedding dress designer (e.g. Jenny
Packham) (79%)
● 12% of couples purchased from a
high street retailer (eg John Lewis)
(up from 10% previous year)

Wedding Cake ● The average amount spent on
wedding cake = £323
● Approximately one-third of couples
have their wedding cake homemade
or made by a friend (37%)
● Multi-tiered cakes (51%) remain the
most popular style of wedding cake

Entertainment ● The majority of couples hire a
DJ (70%) to provide music
entertainment, compared to
Live Band (44%)
● Average cost of music
entertainment is £1,039,
however the cost for a DJ is
less than half of a Live Band ○ DJ: £604 ○ Live Band: £1,446

● Almost three-quarters of couples
still used printed stationery (71%)
● About a quarter of couples report
using a videographer (26%) for
their wedding

Source: Wedding Report 2018

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