Red7 , March 25, 2014
A famous tycoon is planning to shake up the world of international cruise travel.
Sir Richard Branson has appointed a team of US-based number crunchers to raise millions to finance the launch of Virgin Cruises.
Virgin executives have held detailed talks with banks about raising £598 million of debt to finance the acquisition of the company’s first vessels.
The plan is part of Sir Richard’s wider ambitions in the leisure sector, including an investment in a four-star city centre concept called Virgin Hotels.
Sir Richard said Virgin Cruises will be based in Miami and the ships will cruise in the Caribbean and the Mediterranean markets. He said he aimed to “create a very different kind of cruise company” to attract those who would not normally consider taking a cruise.
He told reporters: “We will start by building two big ships from scratch and feel the Virgin brand will work very well in cruises.”
“We have airlines, holiday companies that send a lot of people on cruises, we have a concept which is very sexy and hopefully it will be the kind of cruise ship I’d like to go on and the type my children will go on.”
“The oceans are much less explored than space is explored. Only two people have been to the bottom of the ocean … there’s no craft as yet to properly explore the ocean. We’re looking to build vehicles to explore the oceans. This region has some beautiful seas well worth exploring.”
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