Red7 , March 18, 2014
Ann Summers is selling its Knickerbox brand so the firm can focus on the more saucy side of the business.
The Knickerbox range is more nice than naughty and the high street brand wants to cash in on strong demand for sexy underwear and adult toys.
The High Street retailer’s pre-tax profits soared by 43 per cent in 2012 to £4 million boosted by the success of erotic novel Fifty Shades of Grey.
Jacqueline Gold, the millionairess boss at Ann Summers said the decision to sell Knickerbox was in order to focus on its “unique” lingerie proposition and wider product offering.
She said: “Knickerbox has been a very successful part of the Ann Summers brand for over 13 years and we have made this decision as part of a wider strategic plan that we believe will allow us to experience continued growth and brand development.”
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