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Is this the bra of the future? Abbey Clancy models the latest Ultimo OMG Plunge Bra

Red7 , March 14, 2014

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Face and body of underwear brand, Ultimo, 28-year-old model Abbey Clancy, has been showing off the lingerie’s new range of push up bras, as Ultimo’s famous ‘OMG Plunge Bra’ is given a makeover.

The OMG Plunge Bra, which was first seen boosting busts in film Erin Brokovich  on the iconic frame of Julia Roberts, has been supporting women ever since.

‘Over the past 15 years this bra has helped literally millions of women achieve a cracking cleavage,’ said Ultimo’s founder, Michelle Mone.

Ultimo’s best selling OMG Plunge Bra, which has silicone moulds to shape the breasts, has been given a high tech overhaul, with asset-enhancing features such as an optional racer back clip to improve the bras versatility, new construction techniques for better boost and protection and a 50 percent lighter weight.

Abbey certainly looks incredible in Ultimo’s latest set of photos to promote the new bra, as well as the new video commercial for the Ultimo SS14 lingerie collection.

The model also stars in the campaign for Ultimo’s latest bridal lingerie range, which features gorgeous pin tuck satin bras and corsets with intricate eyelash lace with matching thongs, French knickers, suspender belts and bridal garters.

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