Red7 , March 11, 2014
H&M are best known for providing affordable, disposable fashion for high street shoppers. But now the high street chain has announced that its first wedding dress will be gracing stores at the end of March 2014.
Wedding dresses are considered one the most important fashion purchases in a woman’s lifetime, yet the rising cost of weddings has lead to some seeking out more budget-friendly options. Some women turn to vintage or second-hand wedding dresses to reduce costs without losing out on quality, yet H&M’s £59.99 wedding dress still manages to look fashion-forward and romantic, as well as being partly made from recycled materials. The high street chain’s first foray into bridal wear features a beaded neckline and a white gown ruched into a fitted waist. Clearly, H&M is trying to appeal to a wider range of brides with a classic design.
According to idealbridemagazine.com, the average budget for a wedding in 2013 was £16,177, with the dress making up £1,300 of the total . Add to this the cost of the venue, grooms wear, entertainment, catering, photography, honeymoon, and of course, the stag and hen dos, and it’s no wonder that H&M have felt there is a market for affordable, high street bridal wear.
Wedding dresses are intended as a once-in-a-lifetime purchase, so its left to the bride to decide whether this means she should make her wedding dress the most spectacularly special dress she has ever worn, or whether she doesn’t mind wearing a slightly more budget-friendly gown. She’ll certainly be able to spend more time enjoying her special day than worrying about the cost, and saving her dress from pesky red wine stains.